West Coast Beauty

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L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 127 - 147 of 149 Results
L'Oréal Professionnel Majirel High Lift

L'Oréal Professionnel Majirel High Lift

L'Oréal Professionnel Majirel High LiftBoosted concentration in neutralizing agents with anti-brassiness effect. Ionene G & Incell give brilliant shine & condition. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continuously conditions. Incell&tr..

L'Oréal Professionnel Majirel Mix

L'Oréal Professionnel Majirel Mix

L'Oréal Professionnel Majirel MixPure tone shades to intensify, neutralize or create special effects. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fibre. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out. Shades Av..

L'Oréal Professionnel Metal Detox High Protection Cream

L'Oréal Professionnel Metal Detox High Protection Cream

L'Oréal Professionnel Metal Detox High Protection CreamMetal Detox Anti-metal High Protection Cream protects the fibre from particle deposits after any colour, balayage or lightening service. Metal inside the fibre creates both a risk of breakage and it negatively impacts colour results during colour, balayage and lightening services. Hair is instantly smoother, softer & more nourishe..

L'Oréal Professionnel Metal Detox Shampoo

L'Oréal Professionnel Metal Detox Shampoo

L'Oréal Professionnel Metal Detox ShampooMetal Detox anti-metal cleansing cream shampoo gently removes excess copper from the hair after any colour, balayage or lightening service. This helps to maintain your fabulous salon colour vibrancy with beautiful shine. Hair is instanly smoother, softer & more nourished.Size: 300 ml, 500 ml & 1500 mlHair Type & Condition: After color, ba..

L'Oréal Professionnel Pro Classics Texture Shampoo

L'Oréal Professionnel Pro Classics Texture Shampoo

L'Oréal Professionnel Pro Classics Texture ShampooIt designed before the technical work. It provides an effective hair washing and e limine overload and residues to optimize the action of the permanent. The hair is perfectly prepared to receive the action of sustainably produced form.Size: 1500 mlFeatures & Benefits: Removes excess substances and residues to optimise the action of th..

L'Oréal Professionnel Série Expert Blow-Dry Fluidifier

L'Oréal Professionnel Série Expert Blow-Dry Fluidifier
(Out of Stock)

Crystal ClearNew professional lighweight shape memory cream to bring long-lastingness and protection.Size: 150 mlHair Type & Condition: For any hair typology for a long-lasting blow-dryFeatures & Benefits: 4 days long-lasting result Reshapable with any heat tool at 150+ °C 96H Anti-Frizz protection up to 80% of humidity 230°C /450°F heat-protection Usage Instructions:..

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse​Curl Expression 10-in-1 cream-in-mousse multi-benefit leave in is designed to style curls and coils, the pro way. It provides 11 times more definition and 2 times more hydration for perfect hold with care.Size: 250 mlHair Type & Condition: For each type of curls and coilsFeatures & Benefits: No cr..

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition Activator

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition Activator

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition ActivatorCurl Expression cream-in-jelly definition activator leave in is designed to style curls and coils, the pro way. It activates curls and coils for 12 times more definition and 3 times more hydration with less frizz. Curls and coils are perfectly defined from root to ends.Size: 250 mlHair Type & C..

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​Curl Expression intensive moisturizer mask is designed to treat curls and coils, the pro way. It deeply hydrates and pre-detangles curls and coils for a free-flowing result with a natural feel.Size: 250 ml & 500 mlHair Type & Condition: For each type of curls and coilsFeatures & Benefits: H..

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​Curl Expression intensive moisturizer rich mask is designed to treat curls and coils, the pro way. It intensively hydrates and pre-detangles curls and coils for an even and tamed result with a luxurious feel.Size: 250 ml & 500 mlHair Type & Condition: For each type of curls and coilsFeatures &..

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​Curl Expression long lasting intensive leave in moisturizer is designed to style curls and coils, the pro way. It intensely moisturizes even the most dehydrated curls and coils, for a silky-smooth result that lasts and 2 times more hydration.Size: 200 mlHair Type & Condition: For each type of c..

L'Oréal Professionnel Série Expert Spring Duo (Inforcer)

L'Oréal Professionnel Série Expert Spring Duo (Inforcer)

L'Oréal Professionnel Série Expert Spring Duo (Inforcer)L'Oréal Professionnel special offer is here for a limited time only!Size: 1 KitIncludes: 1 Shampoo (500 ml) 1 Mask (250 ml) ..

L'Oréal Professionnel Silver Shampoo

L'Oréal Professionnel Silver Shampoo

L'Oréal Professionnel Silver ShampooThis série expert Silver shampoo gives clarity and shine for grey and white hair. Amino acids work to maintain the condition of white and grey hair, retaining a purity and natural sheen which gives your hair a healthy look and feel. With the specific anti-yellow action Silver shampoo may also be used for reducing unwanted yellow tones of pre-lighte..

L'Oréal Professionnel SteamPod Concentrated Serum

L'Oréal Professionnel SteamPod Concentrated Serum

L'Oréal Professionnel SteamPod Concentrated SerumL'Oréal Professionnel Ends-Protecting Concentrated Serum, is a high definition smoothing serum developed for optimal results with the SteamPod 3.0 steam styler and suitable all hair types.Hair Type & Condition: For all hair typesFeatures & Benefits: Pro-Keratin technology: strengthens and repai..

L'Oréal Professionnel SteamPod Leather Pouch (For SteamPod 3.0 Deal)

L'Oréal Professionnel SteamPod Leather Pouch (For SteamPod 3.0 Deal)

L'Oréal Professionnel SteamPod Leather Pouch (For SteamPod 3.0 Deal)..

L'Oréal Professionnel SteamPod Smoothing Treatment

L'Oréal Professionnel SteamPod Smoothing Treatment

L'Oréal Professionnel SteamPod Smoothing TreatmentSteamPod Professional smoothing treatment is the first thermo-protective concentrate enriched with Alpha-silane to protect hair from heat and extreme humidity conditions. This patented L'Oreal Professionnel concentrate is formulated without water and enriched with Alpha-silane. Under heat and steam activation, the alpha silane and the amino ..

L'Oréal Professionnel SteamPod Steam-Activated Cream

L'Oréal Professionnel SteamPod Steam-Activated Cream
(Out of Stock)

L'Oréal Professionnel SteamPod Steam-Activated CreamL'Oréal Professionnel SteamPod Steam-Activated Cream, a high definition protective formula developed to be used before styling your hair with the SteamPod 3.0 and recommended for thick-hair types. 2-in-1: Smoothing + Repairing action. The Herbal Keratin Technology in the Cream is activated and diffused ..

L'Oréal Professionnel SteamPod Steam-Activated Milk

L'Oréal Professionnel SteamPod Steam-Activated Milk

L'Oréal Professionnel SteamPod Steam-Activated MilkL'Oréal Professionnel Steam-Activated Milk, a high-definition protective formula that is activated by using SteamPod 3.0 and recommended for fine hair types. The Milk is also ideal for wavy hair looks. 2-in-1: Smoothing + Repairing action. The Herbal Keratin Technology in the Milk is activated and diffused by the steam..

L'Oréal Professionnel Sweet Mèches

L'Oréal Professionnel Sweet Mèches
(Out of Stock)

L'Oréal Professionnel Sweet MèchesSweet Mèches strips are perfectly compatible with all highlighting and slicing techniques. They isolate highlighted strands or sections from the rest of the hair in a practical way and enhance the action of lightening pastes for a precise, even lightening effect, gentle and respectful to the integrity of the fiber. Usage Instructions: Make..

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & Tender

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & Tender

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & TenderPart of the Dual Stylers range from L'Oréal Professionnel, the Tecni Art Bouncy And Tender helps to create big, bouncy curls with a smooth and soft finish. Giving curls definition for up to 72 hours, the dual-action formula also protects from frizz and humidity, keeping hair looking salon perfect. Hold Level: 2Size: 15..

L'Oréal Professionnel Tecni Art Liss Control +

L'Oréal Professionnel Tecni Art Liss Control +

L'Oréal Professionnel Tecni Art Liss Control +"This leaves hair feeling smooth and weightless," says Adam Reed, who uses it on Ellie Goulding. "Apply it while hair is damp - a little less for damp hair and a little more for thick." Think of it as the hair equivalent of a makeup primer. Hold Level: 1 - Very LightSize: 50 mlHair Type & Condition: For all hair typesFeatures & Benefi..

Showing 127 - 147 of 149 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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